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November 22, 2023
A refreshing campaign for a deliberately different brand.
Younique was changing—and they needed a way to communicate their transformation to their Brand Ambassadors, who are independent distributors of the brand’s beauty products. 

This new era cut out the complications and confusions of selling products and set forth a clear path to success for Brand Ambassadors. As experts in digital marketing, we helped Younique strategize, create, and implement a campaign that drove sales and engagement for the brand.
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Impressions
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App downloads
Putting the “you” in Younique.
Brand Ambassadors are an integral part of Younique because of the revenue they bring in from product sales—but their time at the company differs how they interact with the brand. A person who has been at it for years has totally different motivations than someone who has only just shown interest. With that in mind, we broke the campaign into three phases, targeting past, present, and future BrandAmbassadors with a unique message and media mix—including organic and paid social media, emails, and display ads.
Different paths. Same destination.
Our team collaborated to create the “Deliberately Different” tagline and pathways design element. We used these throughout the campaign to emphasize Younique’s shift toward simplifying success for everyone, no matter their path.

The first phase of the campaign targeted current Brand Ambassadors, revealing the brand’s fresh approach to recruiting and communication—and their new app at the center of it all. The second phase engaged with people who had closed their account and highlighted Younique’s dedication to change. The final phase focused on recruiting net-new Brand Ambassadors with a lead generation campaign.
Success, all summed up.
The numbers up above don’t lie. Younique’s Deliberately Different campaign garnered more than a million impressions and drove tens of thousands of engagements. Solely by reconnecting with former Brand Ambassadors, it made nearly six figures in additional revenue. A primary KPI was the adoption of a brand-new app designed to make work easier for Brand Ambassadors. This campaign contributed to at least 40,000 downloads in only four months.

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