Healthy performance driven by seamless collaboration.
February 2, 2024
The partnership
Our partnership with Labcorp all started after an RFP turned into a successful organic social media campaign—and the rest is history. Over the past year and a half, we’ve developed and executed over fifteen campaigns to support Labcorp’s many business units, events, and overall brand goals.
The strategy
Once we receive a brief from Labcorp, we get right to work developing strategies and messaging for each social media channel. These strategies are tailored to specific audiences and aligned with campaign goals—from high-level awareness to lead generation to website clicks.
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Contravent truly rocks, I don't know what I would do without them.
Allie M.
The approach
Once the campaign strategy is locked in, our creative team takes over to craft copy and design for static, animated, and video assets. The final, polished assets are then passed over to our performance marketing team to prepare for launch. Throughout the campaign, each asset is regularly monitored and optimized to ensure they’re hitting KPIs.
LES CAMPAIGN
GENE AND CELL CAMPAIGN
SINGLE SOURCE CAMPAIGN
The results
Altogether, the campaigns we’ve managed for Labcorp have reached over 5 million custom targeted users. Our social content has outperformed industry benchmarks for clickthrough rate, cost per click, and cost per thousand views—a trend that hasn’t let up since we launched.
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