To insure or not insure? That is the question.

DentalPlans.com was on a mission to help customers find the best dental plan for their needs, but they were in a rut. Customers couldn’t tell the difference between their two key product offerings: a dental savings plan and dental insurance.

The ask

The Adobe Acrobat Developer Services team asked us to create multiple product web pages to better engage new and existing customers. We went to task and designed multiple pages for its site depicting how its API products, and the complex code, can be deployed and used to help improve business document processes at scale.

Our Approach

We up-leveled and established a new UI system and product/API page design. We used our four-step process to improve the design and content engagement: content outlines, UI wireframes, UI design, and copywriting.

Re-architectured the site structure and navigation to help customers easily find the best plan.

Created detailed wireframes for multiple brand and product pages.

Designed new comparison tables and product information cards to clearly display plan options.

Updated the Savings Calculator dynamic experience to show difference in cost with and without DentalPlans.com.

Created a “Help Me Choose” guided experience using health-related questions and preferences.

Updated the shopping cart to work within a new Wordpress CMS environment.

Count Up on Viewport

10%

increase in conversion rate

Count Up on Viewport

24%

click-through-rate
on primary CTA

Count Up on Viewport

23%

lower drop-off-rate at checkout

Easy to scale. Easy to use.

The revamp of DentalPlans.com had big results. Not only did it receive positive reactions from customers, but it also made the website easier to manage and scale internally. At beta launch, the site’s traffic was through the roof—with a 20% higher click-through-rate on the primary call-to-action compared to their old site.

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To insure or not insure? That is the question.

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