Tax prep doesn’t have to be taxing.
Author Name
Title Lorem Ipsum Dolor
November 22, 2023
The ask
Tax prep sucks. But Adobe Acrobat is on a mission to make it easier. So they came straight to us with a proposal: to concept and create a multi-point digital marketing campaign for both current and potential customers that showed just how ‘NBD’ it is to prepare, organize, and share your tax docs with Acrobat.
Our Approach
After collaborating with clients and subject matter experts at Adobe, our team turned brainstorm sessions into clear, concise, and creative story lines that brought the software to life. We optimized the flow for various formats, including social media, animated display banners, and immersive emails.
Boring isn’t in our vocab
We broke through the usual mundane messaging associated with tax prep with eye-catching design and sharp copy that work together to tell a succinct story. One that positions Acrobat as a bold and brilliant tool that takes all the stress out of tax season.
Performance on point
Not only did our creative work showcase Acrobat as a useful tax tool, but it exceeded benchmark campaign performance metrics for our clients—including click-through rate, views, and engagement.

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