The ask
Tax prep sucks. But Adobe Acrobat is on a mission to make it easier. So they came straight to us with a proposal: to concept and create a multi-point digital marketing campaign for both current and potential customers that showed just how ‘NBD’ it is to prepare, organize, and share your tax docs with Acrobat.
Our Approach
After collaborating with clients and subject matter experts at Adobe, our team turned brainstorm sessions into clear, concise, and creative story lines that brought the software to life. We optimized the flow for various formats, including social media, animated display banners, and immersive emails.