Technology starts with a visionary.

Behind every innovation, there’s a visionary. But most of them don’t get Thomas Edison or Henry Ford celebrity status. It’s long overdue that we represent the stories of some of the lesser-known visionaries of our world—people who have transformed your everyday life, you just don’t know their names.

Designed for social.

We developed a social-first campaign, educating audiences on the accomplishments of visionaries like Marie Van Brittan Brown, Manijeh Razeghi, and James West.

The campaign outperformed all other TE social campaigns to date, garnering nearly 7.5mm impressions, encouraging over 573 thousand engagements, and experiencing a 122% higher-than-average click through rate that drove nearly 95K web visits, 92% of which were new visitors.

Told by local talent.

We brought in local illustration talent to beautifully sketch out miniature murals of the visionaries to tell their life story. We artfully captured their illustration process in a setting that was representative of the visionary’s branch of engineering.

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Technology starts with a visionary.

Designed for social.

Told by local talent.

Let's chat.

Success!